And so the year has begun, and with it a brand new decade. With so much going on right now, from the US-China trade war, Brexit to the ongoing bushfire threatening Australia since September 2019, and the recent strikes by Donald Trump and Iran, we’re not lacking drama whenever we read the news. The only point of difference is how “eventful” those news will be.
In 2020, while admittedly many a nation and organisation will attempt to hold monumental events to be part of history-making, there are 3 unique global events that we should remember this year. They are:
1. Visit Malaysia 2020 – Announced to be cancelled on 18 March 2020 due to Covid-19.
Due to the global pandemic of Covid-19, the Minister of Tourism, Arts and Culture, Malaysia, YB Dato’ Sri Hjh. Nancy Bt. Shukri has announced Visit Malaysia 2020 will be cancelled. No details about whether the Visit Malaysia campaign will be staged at another date but for the time being, the most pressing agenda is to help beat the widespread Covid-19 that has affected everyone globally.
This is a year-long campaign hosted by the tropical country of Malaysia to woo tourists from around the world. Into its 5th campaign ever since her pioneering effort in 1990, this installment is held with expectations to welcome 30 million tourists spending RM100 billion in tourism receipts.
Located in Southeast Asia, Malaysia is divided into East and West Malaysia where the former borders Indonesia in Kalimantan of Borneo and the latter sandwiched between Thailand and Singapore. Kuala Lumpur, the capital city of Malaysia, famed for Petronas Twin Towers or otherwise also known as KLCC (Kuala Lumpur City Centre), is situated in West Malaysia and it’s the main gateway into the country’s commercial hub.
Malaysia prides itself as “Truly Asia” given its multicultural populace and a melting pot of diverse hereditary backgrounds.
From food, people, cultural practices to faith-based worships, they come in stacks of variety that keeps the culinary fares and thoroughfares delightfully busy. Not a single moment is spared from excitement unless you’re at the pristine forest reserves or by the sunny coastlines. Life as a tourist in Malaysia can be rather eventful.
For more information, log on to these websites:
2. Tokyo Olympics 2020 – Postponement to 2021 was announced on 25 March 2020
The much awaited Tokyo 2020 has been postponed due to Covid-19. The rising numbers of infected patients around the world has not been easy to grapple with as the virus has spread far and wide into Europe and Americas. Athletes around the world have pledged their support to the wise decision.
The Olympics needs no introduction and hosted for the second time in Japan after the first in 1964, the global event is one that every Asian is looking forward to.
Judging from the way the stadium has been built, which is ahead of time, and the way her citizens contributes to the winners medals by donating their metal wastes from mobile phones, computers and other eligible gadgetry, this is going to be the most sustainable Olympics ever.
Its Games Vision is encapsulated into 3 concise themes:
- Achieving Personal Best
- Unity in Diversity
- Connecting to Tomorrow
Happening from 24 July to 9 August 2020, you might want to check if there’s still rooms and tickets for you to get there to watch your favourite sporting athlete battling it out for the spirit of sports and goodwill.
ATTENTION MARKETERS: Especially to all the marketing professionals out there who are thinking of leveraging the greatest sporting event of 2020 to help your clients or your organisations to reach for gold, please be reminded that the organiser has set out a complete Brand Protection guide that stipulates what constitutes infringements of its Intellectual Properties and what are allowed. It’s best you have a read at the guide before moving ahead to advise your client. The Brand Protection Guide can be obtained here.
Other interesting links to the Games are:
- Games Schedule for the Olympics and Paralympics
- The Torch Relay with the theme Hope Lights Our Way
- Tickets to the Olympics and Paralympics
Did you know that the Eiffel Tower was unveiled to the world during a World’s Fair in 1889? That’s right my friends, this is how significant the World Fair or known outside America as the World Expo, (or even shortened now to just Expo), can be to human civilisation.
Back in 2012, I’ve had the privilege to visit the World Expo Shanghai. Without knowing what to expect, I went there thinking I could cover the entire expo but I was wrong. To visit and walk the entire World Expo ground according to a friend based in Shanghai then, it would take at least 4 or 5 days. Why? Because as its name suggests, it’s an exhibition of the world. What it means is that every participating nation will erect a structure or at the very least take up a space to showcase what their country is like. Everything from the colours of the natives to the cultural language to economic contributors, they are displayed there for the world audience.
My visit to Shanghai’s World Expo was so tiring I took a short nap around tea time before continuing my visit to the rest of the sites. But at the end of my visit around dinner time, I was told, I’ve only covered a maximum of 20% of the Expo ground.
Expect nothing less in Dubai, after all they have reimagined their country’s economic model by turning deserts into a tourism paradise and now that the entire city is built, one can only imagine how far the imagination will take them this time.
Happening from 20 October 2020 to 10 April 2021, it may be the best vacation plans for you this year.
Here’s a glimpse of what’s to come from their latest drone video.
Here are some useful links to tickle your curiosity:
Here’s wishing you all the best in your undertakings for 2020 and may the Lord grant you the desires of your heart as you pray to reach these places.
Off the beaten track…
Now in case you’re still keen to explore a little more, here are 2 other significant milestones for 2020 that may raise your temperature:
- The Grand Egyptian Museum is expected to be completed in 2020. It is being constructed as the largest archaeological museum in the world.
- The New Administrative Capital of Egypt is also expected to be completed in 2020.
Don’t leave 2020 without having a memorable imprint of your very own history-making milestone, it’s going to be worth it!
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