Gearing up for the future!
At a time when we are rebooting our careers and the global economy, we need to see past the current failures and pierce into the future for our tomorrow. How will we come to do that stems from our knack to uncover and discover a more stable later years after being jolted by the devastating Covid-19. Let’s dive into it.
“If we’re in an industry that has been in the world for some time, by now we should be able to see through the thing that is hurting it most including what the future trends will be like.
From the perspective of the content writing and publishing industry, the concept of writing, editing and proofreading is not new. Neither is putting together well written pieces accompanied by charts and images complementary to the story. In fact they are the predecessors and roots of the now famous “Content Creation” profession. But what is tomorrow’s game plan for this fundamentalist industry?
Perhaps Self-Publishing will be one area to look at as more tools have now been made available to everyone from actually putting words on paper (or screen) as well as making non-designers looking quite professional when they are on Canva. Partner of this firm Ivan Tan has himself also launched his maiden book on Amazon using the self-publishing method without much fuss – but the caveat is of course he was able to do it after having been in the industry since 2006 and sifted through volumes of text and visuals to qualify as one who can serve clients’ needs professionally.
But back to the “future” question, if we look further into the 5-year horizon, it may not be wrong to say that every newbie who comes to the workforce will be armed with the skills to create content such as videos and possibly podcasts for a variety of platforms from Tik Tok, Snapchat, Instagram and even their parents’ facebook and LinkedIn accounts. But will their skills be sufficient to meet the professional demands?
From the periscope of our clientele, it may not be if we’re talking about producing well-laid reports with in-depth data, studies and analysis. It may also not be enough because the creative appeal has many layers and not all are accepted as the best or the most appropriate for industry standards. So in a sense, we will still need service providers to craft professionally written and edited materials with more creatively matured designs that will stand the test of time. Yes standing the test of time means going beyond just flavour of the month of sans serif and infographics and the likes.
What this means is that if a corporation is serious about being a market leader, then it has to also think like one.
Thinking like one means the top dogs will have little choice but to be avid and sharp readers so they are equipped with the bedrock of high performance and acumen. But what if they don’t? Then in comes professional service providers like us to extend our practice to transform ideas into purposeful messages that excel with the following characteristics:
Sometimes, they also include attributes to succeed in the local realms with slangs and jargons, making them a friendlier commodity; imagine your favourite coffee. It becomes even more meaningful when the carefully chosen text and handsomely laid out design stand head and shoulders just like an old classmate you’ve once shared desk with.
“As the world will never travel back in time with Marty McFly and Dr. Emmett Brown in the foreseeable future, it pays therefore to look further from the five years described above. So what about 10 years down the road?
It is likely that the same breed of Canva-powered individuals we talked about earlier will very much be entrenched into their jobs by then. At the 10th year mark, they may have also relinquished any hope and desire of producing creative visuals and written materials themselves because their authoritative positions would enable them to instruct their younger colleagues to do it for them. In all likelihood too and as generations rise through the ladder, companies will undoubtedly continue to demand good Content from the production machinery to achieve the following seven fundamental objectives:
At present, it is said that there are about 40 million book titles on Amazon. That is a whopping number considering the world is witnessing declining reading habits globally. Despite the steep fall, the champion book expo like the Frankfurt Book Fair continues to draw international audience in spite of the Covid-19 fear. And from this legendary book fair, one will also see accompanying trade shows of the same kind held in Spain, Ukraine, Mexico etc.
Down under in Australia, book and literature events have also continuously been featured alongside cultural festivals and although the literary trend may be surpassed by gigabytes of livestreams of market produce and slapstick comedies in Southeast Asia, the fire for written words has not been blown off completely like the George Town Literary Festival happening from 26 to 29 November 2021 in Penang. Fortunately there are still those who favour the power of the pen (or the keyboard) from the small screen horn blowers.
So what will really happen 10 years down the road for companies that have an affinity for the written word?
Immaculate Writing & Content Creation may transform into a Rare & Valuable Artform
The hype of Artificial Intelligence (AI) taking over simple but laborious research for reports and reporting like the news is already happening in the US but despite the AI tidal wave, professional writers and editors with deep knowledge of the industry will eventually be placed in a very special place. This is because time in the field cannot easily be replaced with textual facts read by machines. It is the juicy background stories that never made it to the public space that will distinguish one compelling story from a flawless machine written one. As such, there will definitely be room for specialists in every niche area to come into the forefront such as real estate, engineering, banking, tourism, automotive, government, education, just to name but a few.
As far as social media goes, because all the simple and fluffy stuff have been continuously churned out for quick and fast consumption, creation for such purposes will inevitably see a trend of eroding utility. No magic here but just a simple causation theory, more so when people are just tired of mundanely browsing and scrolling but retaining little to zero valuable information as genuine knowledge. When such realisation occurs, social media will really be just a place to hang out for social interactions, nothing more.
To continue to be in the game in 2022 and through to 2032, a client’s wish list of the writing, publishing and content game is foreseeable to embody these characteristics:
- clients shall value the content quality as much as the story they want to share.
- astute corporations will be unfazed by social media’s virality and inclined instead towards building a pervasively strong company that can last beyond trends.
- well-heeled individuals will continue to bask in the pride of reading and experiencing excellent materials.
- quality means bravely breaching the bottom line mentality to embrace a fair and equitable reward scheme.
- recognising technology as an enabler but also fully aware that the the all encompassing experience is the real value one would inject into the commissioned project.
- As far as creative goes, it’s more than colours, logos, motifs, font type and emblems – we’re talking about engaging through the right tune, tone and tan.
Looking into 2032…
Presumably another economic crisis and several other health crises may lunge at us in the next decade, it is imperative then that this “Content Creation” trade be as nimble as it can be, and by that we mean to democratise the content creation tools to even more than what we have today. To that end, newer platforms must and will continue to be created including to meet the demand for a variety of languages and tongues.
Going a little further, it would not be inconceivable for Amazon to be dethroned from the number one spot because already there are heaps of similar e-stores around the world and in every sizable market especially the big reading nations like the ones in Europe.
With the mutation of social media into just a hangout space too, it may just spawn into a literary-centric social media in Asia or in selected regions of the continent. When will this take place? It would not be wishful thinking to see it rocking onto the world stage after the fintech craze is phased out after these few years. Writers in the field ought to embrace the change and be ready for the next evolution when it unfolds.